The Swift Current Broncos went retro this week with the unveiling of a new logo, jersey and colours that take them back to their 1980s and early 1990s style. These are modernized and updated versions of the jerseys this team wore when winning two WHL championships and a Memorial Cup. So far all the reaction I have hard has been very positive. Fans love the retro feel and for those who grew up here it’s the jersey they most often grew up loving.
Retro fits in hockey. There was a big push in the 90s to modernize hockey jerseys with new colours and cartoon style logos. In recent years the trend has pushed back in the other direction. I’ve always preferred the retro style jerseys and by sharpening the colours and style this look really fits the trend. Kudos to Brandon Wiebe the designer and the Broncos for heading this way. I had a chance to chat to a few people at the announcement on Tuesday about the jerseys and some hockey related items as well.
Broncos Captain Colby Cave (Download)
Broncos Forward Justin Spagrud (Download)
Broncos Coach/GM Mark Lamb (Download)
Broncos AGM/Director of Business Ops Dianne Sletten (Download)
Former Broncos and NHL Forward Trent McCleary (Download)
What do you think? Happy with the change?